Writing Portfolio
Articles I’ve written
I’ve written for a number of online publications now, about SEO, Google Ads and more. See the full list below.
Why do so many businesses make the same Google Ads mistakes?
THE SEM Dispatch · 4th August 2026
AI-generated content: Benefits, risks & SEO best practices
Search Engine Land · 30th Oct 2025
SEO stakeholders: Align teams and prove ROI like a pro
Search Engine Land · 23rd September 2025
How to recognize quality backlinks
Search Engine Land · 20th August 2025
Digital PR for SEO: Backlinks, authority, and rankings
Search Engine Land · 21st July 2025
Enterprise SEO: A complete guide for scalable search success
Search Engine Land · 10th July 2025
Google penalties: Advanced detection, recovery, and prevention strategies
Search Engine Land · 27th June 2025
Google Search Trends: People are searching for connection during lockdown
Search Engine Watch · 20th August 2020
Note: some of these were written to a brief provided by the media outlet concerned. Others are based solely on my personal experiences, thoughts and opinions. I don’t necessarily agree with every editorial decision that was made. I also didn’t provide any of the hero images attached to the pieces.
Search Engine Marketing Expert
Whether you’re looking for an SEM expert to write for your publication, or you’d like me to help grow your business, you’re in the right place.
I’m particularly interested in hearing from sustainable businesses and value-led organisations.